Skin brightening cleansers are all the rage, and with good reason. At Seed, we understand that brighter skin is healthier, younger-looking skin. When we age, skin tends to lose its natural radiance. It looks dull. With ingredients like sunflower, lemon and grapefruit essential oils, having brighter skin is possible with Seed Advanced Botanicals Facial Cleanser -- naturally.
With so many brightening cleansers from which to choose, it can be daunting picking the best one. We have said it before and we'll surely say it again here at Seed: Ingredients Matter. They matter a lot.
Let's compare some of the ingredients in popular "brightening" cleansers and see how they stack up.
Here are the ingredients in a "natural" drugstore cleanser promising brighter looking skin:
Water, Sodium Laureth Sulfate, Glycerin, Acrylates Copolymer, Cocamidopropyl Betaine, Phenoxyethanol, Caprylyl Glycol, Sodium Hydroxide, Menthyl Lactate, Fragrance, Disodium EDTA, Cellulose, Citric Acid, Mannitol, Xylitol, Menthol, Methylparaben, Propylparaben, Polygonum Fagopyrum (Buckwheat) Flour, Ethylparaben, Caffeine, Polybutylene Terephthalate, Simmondsia Chinensis (Jojoba) Seed Extract, Citrus Medica Limonium (Lemon) Fruit Extract, Carica Papaya (Papaya) Fruit Extract, Algin, Tocopheryl Acetate, Hydroxypropyl Methylocellulose, Ethylene/VA Copolymer, Mica, Titanium Dioxide, Talc, Chronium Hydroxide Green, Iron Oxides, Yellow 10
There are many ingredients here to be concerned about. This formula contains Sodium Laureth Sulfate, multiple parabens, menthol (which irritates the skin), the #1 ingredient in nail and false eyelash glue (acrylates copolymer), talc & FD & C colorants. None of these have any place in a good cleanser. Artificial fragrance is also a key ingredient.
Here is another:
Water, Cetyl Alcohol, PPG-15 Stearyl Ether, Glycolic Acid, Steareth-21, Glycerin, Polysorbate 60, C12-15 Alkyl Lactate, Cetyl Lactate, Potassium Cetyl Phosphate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Xanthan Gum, Disodium EDTA, Menthol, Panthenol, Sodium Benzotriazolyl Butylphenol Sulfonate, Ascorbyl Palmitate, Citrus Grandis (Grapefruit) Fruit Extract, Benzalkonium Chloride, Sodium Hydroxide, Yellow 6, Red 40, Fragrance.
This cleanser is full of synthetics and irritating ingredients. While there is grapefruit, it is near the bottom of the ingredients list. It is also full of FD & C dyes, artificial fragrance and harsh surfactants.
Let's look at Seed Advanced Botanicals Facial Cleanser with Brightening Lemon and Grapefruit:
Aqua (Water), Coco-Glucoside, Aloe Barbadensis Leaf Juice, Sodium Stearoyl Lactylate, Sodium Lauroyl Lactylate, Cetearyl Alcohol, Glycerin (Vegetable), Helianthus Annuus (Sunflower) Seed Oil, Butyrospermum Parkii (Shea Butter), Sodium Benzoate, Gluconolactone, Xanthan Gum, Tocopherol
Above and Citrus Limonum (Lemon Essential Oil) and Citrus Paradisi (Grapefruit Essential Oil)
Let's talk about this formulation. It contains a very gentle coconut-derived cleanser and aloe vera to soothe. The Cetearyl Alcohol is not a drying alcohol, but rather a fatty alcohol. It is emollient. Read more in a previous post about alcohol and the skin. Our formula also contains sunflower oil, shea butter and Vitamin E. Natural, plant-based ingredients are very beneficial to the skin! We also add two essential oils known to brighten and improve clarity: Lemon and Grapefruit.
Brighter skin naturally --- Shop here.