The Hype of Hypoallergenic
It's a common question: "Are your products hypoallergenic?"
Let's talk about this. Much like "chemical free" and "so safe you can eat it!," hypoallergenic sounds wonderful, but what does it really mean???
Hypoallergenic: It's a popular, official sounding term. The reality is that the term is meaningless -- doing nothing other than providing people with a false sense of safety. "Hypoallergenic" implies that a product is less likely to cause a skin reaction, but science tells us that, in many cases, these claims are many times false. It is a common marketing gimmick in the beauty industry.
Fact: This is nonsense.
"People think 'hypoallergenic' means there are no allergens. That is just not the case," says Stacy Malkan, activist, author, and co-founder of the Campaign for Safe Cosmetics.
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